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Serge De MunckSenior Consultant, Dun & Bradstreet Europe
You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.
Erwin Jansen Chairman - CEO at Y&R Brands Benelux
The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.
Gert-Jan Schoppert Marketing Manager Capgemini Netherlands
Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.
Hans SmellinckxMarketing Manager Direct & Digital Thomas Cook
Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).
Ronny KenensOwner / Director at BI-Consult International
The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.
Stefaan VuylstekeCustomer Segment Manager Benelux at Amadeus IT Group
When I saw Olivier Blanchard was giving a two-day workshop in Belgium in May 2012, I didn’t have to hesitate to enroll. As you can assume, I already knew Olivier. I have read his book Social Media ROI, and I found it to be one of the best Social Media books. When I noticed it was organized by J-P De Clerck, I knew the workshop would be good value since I already attended several seminars and events, organized by J-P and the Fusion Marketing Experience he launched. And I always came home with valuable insights and inspiration. Why Olivier? He is really focused on how to integrate social media into business. He starts from within the organization, not from the social media. It all comes down to grow your business. Don’t start building a social media program before you find an answer to “What will social media do for my company?”. As I’m working into B2B, understanding the business value of social media, the ROI is a real must. Once you’ve got that straight, once you have got your targets, you can share it within your company. Than the process starts of sharing, listening and educating. Olivier really helped me during the workshops how to sell the social media program to my management and how to start the process. I will never forget his story about the ‘culture of dudes’. If you look for inspiration on how to overcome objections, he is the man. During the 2 days many key topics on how to set up and execute a social media program were discussed. The organization of the workshop was - as usual - flawless. The location and the infrastructure were very good. I had a pleasant and inspiring two days.
- Relevance is About More than Customer-Centricity: the Engagement Must 12,347 views | by J-P De Clerck
- This is Your Brain on Social Business 8,828 views | by Tom Pick
- Understanding the Customer Life Cycle and Calculating its Value 4,006 views | by J-P De Clerck
- The Six Universal Truths of Influence and Human Behavior 3,721 views | by J-P De Clerck
- Social Business and Monitoring: Building Meaningful Relationships 3,002 views | by Emanuela Zaccone
Lee Odden's details
- Country: United States
- Studies: CEO
- University: TopRank Online Marketing
- Lee Odden's presentations
Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.
A veteran internet marketer, Odden has consulted for leading B2B companies including: HP, McKesson, BT, Marketo, PRWeb, StrongMail and the PRSA.
Lee Odden has been frequently cited for his search & social media marketing expertise by leading industry and business publications including The Economist and Fortune Magazine. As an active thought leader in the search marketing industry, he’s contributed to top industry publications such as Mashable, MarketingProfs and writes a column called “Social Media Smarts” for ClickZ. He also publishes one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of visitors and over 48,000 subscribers.
Odden publised his first book, “Optimize: Win more customers with Social Media, SEO and Content Marketing” 2012.
A sought after search marketing, social media & PR industry speaker, Odden has keynoted Online Marketing Summit, Social Media Junction and Search Exchange on the intersection of Search, Social Media and Content Marketing.