Program

  • Below is the full program of the Fusion Marketing Experience Antwerp 2011.

    This event is over.


    9.00 -9.30 AM Welcome: breakfast, networking, opening
    9.30 -10.15 AM Gerry McGovern:
    A new way of measuring success- completing customer top tasks
    10.15 -11.00 AM Bryan Eisenberg:
    Is your company fit enough to keep up with today’s customer?
    11.00 -11.15 AM Coffee break
    11.15 AM -12.00 PM Dave Chaffey:
    Attracting more valuable visitors: getting more with less
    12.00 -1.15 PM Lunch & networking
    1.15 -2.00 PM Joost de Valk:
    Conversion optimization and content SEO: starting the funnel in the social and search result pages
    2.00 -2.40 PM Bryan Eisenberg:
    The anatomy of the perfect landing page
    2.40 -3.10 PM Coffee break
    3.10 -3.50 PM Gerry McGovern:
    Marketing at the bottom of the page
    3.50 -4.30 PM Jeff Molander:
    Generate leads and sales with social media
    4.30 -4.50 PM Break
    4.50 -6.00 PM Conclusions & panel debate: Key takeaways customer-centric & cross-channel conversion success
    “What does customer-centricity and conversion mean from a holistic and multichannel viewpoint?”: debate with among others Gianfranco Cuzziol, Kath Pay, Bryan Eisenberg, Andrew Bonar and more.
    6.00 -7.30 PM Networking: reception drink & opportunity to further debate

 

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  • Brian Solis Sessions

     

    ENGAGE THE CONNECTED CONSUMER
    LEARN HOW ON JUNE 28 WITH BRIAN SOLIS

    Eventbrite - The Brian Solis Social Business Sessions

    The Brian Solis Social Business Sessions will be hosted and moderated by Olivier Blanchard, one of the members of the Fusion Marketing Experience Advisory Board. Brian Solis wrote the foreword of Olivier’s book ‘Social Media ROI’.
  • Conference testimonials

     

    • Serge De Munck

      Serge De MunckSenior Consultant, Dun & Bradstreet Europe

      You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.

    • Erwin Jansen

      Erwin Jansen Chairman - CEO at Y&R Brands Benelux

      The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.  

    • Gert Jan Schoppert

      Gert-Jan Schoppert Marketing Manager Capgemini Netherlands

      Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.

    • Hans Smellinckx

      Hans SmellinckxMarketing Manager Direct & Digital Thomas Cook

      Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).

    • Ronny Kenens

      Ronny KenensOwner / Director at BI-Consult International

      The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing  business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.

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