Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.
A veteran internet marketer, Odden has consulted for leading B2B companies including: HP, McKesson, BT, Marketo, PRWeb, StrongMail and the PRSA.
He is one of the speakers at the Fusion Marketing Experience in May 2012 and will host a keynote and master class on May 3rd. and 4th.
Topics will include:
- Content marketing, social media marketing and SEO.
- An integrated approach to digital marketing, with the customer at the centre.
- Customer-centric optimization.
- Integrated digital marketing.
Odden has been frequently cited for his search & social media marketing expertise by leading industry and business publications including The Economist and Fortune Magazine. As an active thought leader in the search marketing industry, he’s contributed to top industry publications such as Mashable, MarketingProfs and writes a column called “Social Media Smarts” for ClickZ. He also publishes one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of visitors and over 48,000 subscribers.
Odden is currently writing his first book, “Optimize: Win more customers with Social Media, SEO and Content Marketing” to be published by Wileyin 2012.
A sought after search marketing, social media & PR industry speaker, Odden has keynoted Online Marketing Summit, Social Media Junction and Search Exchange on the intersection of Search, Social Media and Content Marketing.
Watch an interview with Lee by online marketing legend Ralph Wilson below: