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Serge De MunckSenior Consultant, Dun & Bradstreet Europe
You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.
Erwin Jansen Chairman - CEO at Y&R Brands Benelux
The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.
Gert-Jan Schoppert Marketing Manager Capgemini Netherlands
Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.
Hans SmellinckxMarketing Manager Direct & Digital Thomas Cook
Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).
Ronny KenensOwner / Director at BI-Consult International
The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.
Stefaan VuylstekeCustomer Segment Manager Benelux at Amadeus IT Group
When I saw Olivier Blanchard was giving a two-day workshop in Belgium in May 2012, I didn’t have to hesitate to enroll. As you can assume, I already knew Olivier. I have read his book Social Media ROI, and I found it to be one of the best Social Media books. When I noticed it was organized by J-P De Clerck, I knew the workshop would be good value since I already attended several seminars and events, organized by J-P and the Fusion Marketing Experience he launched. And I always came home with valuable insights and inspiration. Why Olivier? He is really focused on how to integrate social media into business. He starts from within the organization, not from the social media. It all comes down to grow your business. Don’t start building a social media program before you find an answer to “What will social media do for my company?”. As I’m working into B2B, understanding the business value of social media, the ROI is a real must. Once you’ve got that straight, once you have got your targets, you can share it within your company. Than the process starts of sharing, listening and educating. Olivier really helped me during the workshops how to sell the social media program to my management and how to start the process. I will never forget his story about the ‘culture of dudes’. If you look for inspiration on how to overcome objections, he is the man. During the 2 days many key topics on how to set up and execute a social media program were discussed. The organization of the workshop was - as usual - flawless. The location and the infrastructure were very good. I had a pleasant and inspiring two days.
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Takeaways from the Fusion Marketing Experience Antwerp conference 2012
Last week’s Fusion Marketing Experience conference 2012 in Antwerp, mainly revolved around how marketing is broken, how it can be fixed by putting the customer first, how to change our organizations from within and how to adopt a culture of integration, offering content and valuable touchpoints across all channels the modern consumer uses.
The attendees and keynote speakers provided a great experience, as did the different hosts of workshops. It struck me how during the keynotes no one was ‘networking’ but everyone was actually going for the content, the knowledge and the insights. The next step is doing something with these insights.
Continuous improvement also requires continuous learning
For that reason we created a closed LinkedIn Group for all attendees, past speakers and even future speakers. During the weekend over 100 people joined. You might have noticed ‘future speakers’. There indeed is a future because one thing is sure: marketers have many opportunities to increase efficiency, and we see it as our mission to empower them by offering valuable content.
However, webinars, online training and eBooks are just some of the next steps. The attendees have proven that they want to learn. CEOs and senior managers should realize that continuous learning and optimization, together with a stronger focus on people and processes, will give their organizations a competitive advantage and help them better serve their customers.
Highlight and takeaways
We will soon bring content and updates about the conference. Attendees can already find several presentations and more material in the LinkedIn Group.
In the meantime, you can also find an overview of the event, thanks to our friend Remy Bergsma.
Opening and closing keynote Kristin Zhivago was kind enough to interview attendees before the event and make a presentation, summarizing some key takeaways from the other speakers (see bottom of post).
Other links and content about the conference
Below are some more links, more will be added soon.
- Bryan Eisenberg on “Using Google To Lift Your Conversion”
- Fusion Marketing Experience Antwerpen: quotes (Dutch)
- The Impact of the Social Customer: Changing Your Organization from the Inside Out
- Fusion Marketing Experience: Dag 1 (Dutch)
- Integrated SEO, Social Media & Content Marketing at Fusion Marketing Experience 2012
We would like to thank all attendees, speakers and sponsors for helping us build a continuous hub of insightful information. We also thank the speakers for having joined the LinkedIn Group where attendees can continue to interact with them.
Thank you all and stay tuned for more, in Belgium and beyond.Key Lessons From the Fusion Marketing Experience conference 2012View more presentations from J-P De Clerck