Brian Solis Sessions
ENGAGE THE CONNECTED CONSUMER
LEARN HOW ON JUNE 28 WITH BRIAN SOLIS
The Brian Solis Social Business Sessions will be hosted and moderated by Olivier Blanchard, one of the members of the Fusion Marketing Experience Advisory Board. Brian Solis wrote the foreword of Olivier’s book ‘Social Media ROI’.
Conference testimonials
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You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.
The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.
Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.
Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).
The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.
Improving Landing Page Conversion: Be a Really Good Salesperson
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Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in key words and relevant content is critical for success.However you want to imagine it, the landing page is what catches the eye of a web visitor, introduces the product and even makes the call-to-action to convert a visitor into a buyer. So, you want to make sure your landing pages are optimized and effective in driving conversions.
Testing is a critical element here. No matter how good your pages are performing, you should be testing them and optimizing them. Look, if they’re spinning gold then leave them alone, but honestly, are all your landing pages doing that? Are any of them doing that? There’s always room for improvement – that’s what optimization is all about: incremental improvements on a consistent basis, looking at data but most of all at people’s needs.
Landing pages, email marketing, search marketing and most other forms of interactive marketing go hand in hand. Each product and or service can have its own landing page and that page should be keyword rich and valuable for your business and thus, by definition, your visitors.
Remove the bells and whistles
Your landing pages are not your website. Websites have to cater to a whole bunch of different needs, but landing pages are specific to a given product, service or action and that’s where the focus should be. Keep distractions to a minimum! Remove the bells and whistles you might have on other pages of your site – you might even want to remove or reduce navigation to a minimum.
Use images to optimize your landing pages. Get your branding in there and product shots and even a short video demo. Use images for your CTAs with short and bold calls-to-action.
If people are searching for answers then your landing page should be where they get them. Identify the issue at hand and tell your visitor why you have the solution. Keep it short and to the point. This is where bullet points come in handy. Don’t write them a novel, just give them the best damn landing page they’ve ever read.
If the person does convert (or even if they just ask for more info via a form), make sure you thank them for the business with a thank you message/page and then take the opportunity to very briefly offer them other solutions you may have.
Optimizing landing page conversion? Test, test, test!
Finally, I’m going to repeat myself just to be sure one of the most important things sinks in. Test every element of your landing pages. From colours to images to text, every single element of a landing page plays its role in getting you that conversion. Create a testing plan for your pages, decide what your test goals are and then see if you can improve results.
You can think of a landing page as you would of a really good salesperson. You come in the store and they engage you, identify your problem then offer you a relevant solution which provides good value for the cost.
They don’t waste time talking about the game on TV last night unless that talk is going to help them sell you a TV. But most of all, they offer you what you need to know and experience to buy that TV.
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