Brian Solis Sessions
ENGAGE THE CONNECTED CONSUMER
LEARN HOW ON JUNE 28 WITH BRIAN SOLIS
The Brian Solis Social Business Sessions will be hosted and moderated by Olivier Blanchard, one of the members of the Fusion Marketing Experience Advisory Board. Brian Solis wrote the foreword of Olivier’s book ‘Social Media ROI’.
Conference testimonials
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You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.
The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.
Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.
Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).
The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.
Trey Pennington: Feeding What Humans Hunger for with Social Media
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Please join us in paying respect to Trey who unfortunately is not among us anymore.
Trey Pennington describes himself not as a public speaker or lecturer, but as a story teller for corporations. He certainly had some great stories to tell about social marketing at the Fusion Marketing Experience in Brussels this past March!
According to Trey the incredible growth of social media is fueled by a “three-fold human hunger” and it is this hunger which provides the greatest opportunity for marketers today. Every one of us has a desire to be heard, understood and to count.
He points out that in order to tap into these basic human needs and satisfy this human hunger we have to look beyond platforms, practices, technologies and techniques and be willing to really examine our world view and our basic assumptions about the way things are and the way things can be. The focus can’t be on us and must be on the consumer. The priority should always be on the user/customer and their stories. It’s not about getting a message out, but about getting a message in.
According to Trey, the three dominant world views revolve around possession, priority and profits. He offers as an example of the possession component, the battle over music downloads and how the recording industry keeps building walls around itself and people keep finding ways around it. In the end all the recording industry has done is alienate their potential customers.
Alternatively you have the example of Chris Brown and a wedding video which was posted on YouTube featuring one of his songs (Forever). Brown (who owned the rights) had to decide if he wanted to be possessive and protective or let it go. Brown decided to take no action over the posting and the result was a viral video which re-energized the song and drove more sales. So, in this case, letting it go meant that Chris Brown reaped the rewards. Sometimes in order to satiate those basic human hungers you have to let something go.
Trey admits he’s still trying to come up with a good definition of marketing which encompasses the elements of those basic human needs. When it comes to taking action, he sums it up in three verbs: attend, acknowledge and affirm. He does recommend that marketers be immersed in the world of their customers so that they can proactively connect them with solutions. You can accomplish this simply by paying attention to those around you. Obviously social media is an excellent tool for this.
Paying attention and acknowledging people’s opinions and needs (even if you don’t agree with them) and letting people know that their opinions matter is key. So, the way marketing can satiate this three fold human hunger is to use media channels to let people know you see them, you hear them, you understand them and you are here to help facilitate their quest for significance.
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