Conference testimonials
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You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.
The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.
Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.
Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).
The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.
When I saw Olivier Blanchard was giving a two-day workshop in Belgium in May 2012, I didn’t have to hesitate to enroll. As you can assume, I already knew Olivier. I have read his book Social Media ROI, and I found it to be one of the best Social Media books. When I noticed it was organized by J-P De Clerck, I knew the workshop would be good value since I already attended several seminars and events, organized by J-P and the Fusion Marketing Experience he launched. And I always came home with valuable insights and inspiration. Why Olivier? He is really focused on how to integrate social media into business. He starts from within the organization, not from the social media. It all comes down to grow your business. Don’t start building a social media program before you find an answer to “What will social media do for my company?”. As I’m working into B2B, understanding the business value of social media, the ROI is a real must. Once you’ve got that straight, once you have got your targets, you can share it within your company. Than the process starts of sharing, listening and educating. Olivier really helped me during the workshops how to sell the social media program to my management and how to start the process. I will never forget his story about the ‘culture of dudes’. If you look for inspiration on how to overcome objections, he is the man. During the 2 days many key topics on how to set up and execute a social media program were discussed. The organization of the workshop was - as usual - flawless. The location and the infrastructure were very good. I had a pleasant and inspiring two days.
Olivier Blanchard: Practical Social Media ROI
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Olivier Blanchard
Too often people get caught up in the idea of “social media magic”. Some snake oil salesman convinces them that social media will cure all their ills and turn straw in to gold and of course, it won’t. As the din of over excitement in social begins to die down just a bit, we are hearing more rational and thoughtful voices speaking up offering more practical and thoughtful advice to companies regarding social marketing. One of those people is Olivier Blanchard who recently spoke at The Fusion Marketing Experience.
Olivier is a pragmatist when it comes to social media and social marketing. He doesn’t talk dogma or theories when he speaks about it. He focuses directly on what social media can do for your business and what it can’t do. It’s no surprise that his first book is entitled “Social Media ROI” and preaches the message that you need a plan for social media which aligns it with your organization’s goals.
What about a practical example of what social can do for your bottom line? Olivier offered just that when he spoke at The Fusion Marketing Experience in Brussels. He demonstrated how customer service can leverage social media such as Twitter to actually reduce costs and hopefully enhance the customer experience.
How social media can help with your CS and reduce costs:
- One CSR can handle several customers at once
- Customers are not stuck on hold listening to bad music or repetitive recordings telling them why their call is so important
- “Accents” are no longer an issue
- Resolution times remain the same but to the customer, they seem considerably shorter
- CSRs spend less time on each ticket
- 140 characters keeps things simple
- Transparency of process = positive PR
- Added convenience for customers on the go
- Proactive customer service can generate loyalty and capture market share. (Angry customers could be competitor’s customers)
- Even a 10% shift to Twitter customer service could yield significant savings
There’s another factor to consider and that’s the reality of the multi-channel world we live in today. The more options you offer for customers and prospects to interact with you, the better! It’s simple, you want to give people the choice as to when, where and how they choose to access your services and resources. Choice is always a powerfully positive message.
If you haven’t picked up a copy of “Social ROI” as yet, I suggest you scoop one up. If you need a little more convincing then check out Brian Solis’ review of “Social Media ROI” here.
Photo by saravdv
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