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Serge De MunckSenior Consultant, Dun & Bradstreet Europe
You think you're on top of what’s happening in marketing? You think you know what's cooking in the digital marketing world? Then don't come to Fusion Marketing Experience. I go there to listen & learn from great people that are DOING it. I know a lot, but I keep learning at Fusion Marketing Experience, every time.
Erwin Jansen Chairman - CEO at Y&R Brands Benelux
The Fusion Marketing Experience conference is what it says: a real experience with probably the strongest program of all marketing events in Belgium. I am a big fan and will be there again. Top speakers, top content, a special atmosphere and excellent networking, Fusion Marketing Experience has it all. After just two events, Fusion Marketing Experience became the place to be.
Gert-Jan Schoppert Marketing Manager Capgemini Netherlands
Marketing conferences are usually more of the same: the usual suspects as keynotes, the obligatory panel discussion and more of that. Fusion Marketing Experience was a relief: knowledgeable speakers with real content at an unusual location. And what attracted me most was the atmosphere, the feeling that participants were not present just for a chat and a drink, but actually wanted to use the insights into their daily business.
Hans SmellinckxMarketing Manager Direct & Digital Thomas Cook
Fusion Marketing Experience is the only event in Belgium that really joins the channels together. A perfect fusion between top notch speakers, great networking opportunities and possibilities to share ideas with other peers in your industry or expertise. An event not to miss... I like! (or + or pin....).
Ronny KenensOwner / Director at BI-Consult International
The Fusion Marketing Experience events are a great opportunity to listen to and learn from subject-matter experts, no commercial pitches, only top speakers with top content. In a fast-changing business environment, my challenge is to keep learning and sharing with other peers in our industry …..that's exactly what the "Fusion Marketing Experience platform" helps me with.
Stefaan VuylstekeCustomer Segment Manager Benelux at Amadeus IT Group
When I saw Olivier Blanchard was giving a two-day workshop in Belgium in May 2012, I didn’t have to hesitate to enroll. As you can assume, I already knew Olivier. I have read his book Social Media ROI, and I found it to be one of the best Social Media books. When I noticed it was organized by J-P De Clerck, I knew the workshop would be good value since I already attended several seminars and events, organized by J-P and the Fusion Marketing Experience he launched. And I always came home with valuable insights and inspiration. Why Olivier? He is really focused on how to integrate social media into business. He starts from within the organization, not from the social media. It all comes down to grow your business. Don’t start building a social media program before you find an answer to “What will social media do for my company?”. As I’m working into B2B, understanding the business value of social media, the ROI is a real must. Once you’ve got that straight, once you have got your targets, you can share it within your company. Than the process starts of sharing, listening and educating. Olivier really helped me during the workshops how to sell the social media program to my management and how to start the process. I will never forget his story about the ‘culture of dudes’. If you look for inspiration on how to overcome objections, he is the man. During the 2 days many key topics on how to set up and execute a social media program were discussed. The organization of the workshop was - as usual - flawless. The location and the infrastructure were very good. I had a pleasant and inspiring two days.
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Dela Quist: Social Media Marketing Suicide?
Here’s something to think about, email is the only channel which is not controlled by someone else – it’s controlled by the consumer. With every other marketing channel, you have to pay someone else to reach those consumers. We’re all excited that Facebook has 500 million users. However, the reason they’ve been so busy building those numbers up is so they can charge you to reach them.
That sums up Alchemy Worx CEO, Dela Quist’s view of social marketing. He’s got a good point too. Social media channels such as Twitter and Facebook are owned by people who have their own best interests at heart (which is understandable) and their objective is to generate revenue.
What happens to a Facebook or Twitter focused marketing campaign if one or both of those channels suddenly decide to change the rules? As a marketer, you might find yourself in a situation where all that “marketing equity” is suddenly gone.
Dela is certainly right when he points out that email is controlled by the consumer. What content they wish to read is completely up to them as is what email they may choose to allow into their inbox or not. You have to admit this simplifies things quite a bit since you have pretty clear and easy to understand rules which if followed will hopefully keep your subscribers engaged.
Dela constantly drives home the message that email marketing is a powerful branding channel. In fact, he likes to point out that just having your email in someone’s inbox is a good thing because that carries branding power.
Email is that connective tissue which enables social networks such as Twitter and Facebook. Email alerts are the most effective way for these networks to drive consumers to them.
Dela’s challenge regarding social and the excitement around it is the idea that we are going to use our email list to drive our customers to a site that’s owned by someone else who is going to charge us to reach them in future. As well, you may be driving customers to social networks where your competitors are advertising and that’s something you really have no control over.
“It seems to me that it’s a kind of suicide. I have these people on my list and I’m really excited to send them to my fan page where my competitors can reach them also. This doesn’t make sense to me.”
- Dela QuistUnlock the brand potential of your email campaigns by @delaquistView more presentations from J-P De Clerck